Civilian Complaint Review Board

Established in its current incarnation in 1993 under the leadership of former New York City Mayor David N. Dinkins, the Civilian Complaint Review Board asserts to be the largest civilian oversight agency of its kind within the United States, and investigates thousands of civilian complaints each year. Even though it has only existed in its current form for a little over a decade, the conception of a board delegated power to investigate complaints about potential police misconduct predates the administration of Robert Wagner, who was responsible for investing the nascent Civilian Complaint Review Board-which was then comprised solely of three deputy police commissioners-with new powers in 1955. However, it remained a province of the NYPD, with all investigations being conducted by police officers, and their findings forwarded to the deputy commissioners for recommendation. In 1965, Mayor John Lindsay would ask former federal judge Lawrence E. Walsh to conduct an investigation into the role of the review board. He would recommend that members of the general public, non-police officers, be given substantial authority in any new civilian complaint review board. Subsequently, Lindsay designed a search committee tasked with finding civilians fit to serve on this new review board, which was chaired by former Attorney General Herbert Brownell. After much debate-and opposition to the proposal from the Patrolmen's Benevolent Association-Mayor Lindsay decided to appoint four civilians to the reconstituted board. This prompted opponents of the newly redesigned board to campaign for a city ballot proposal that would have forbidden any direct civilian oversight of uniformed police officers in New York City. The measure was enacted by an overwhelming margin, and the review board once again came under the sole purview of the New York Police Department. In 1986, the New York City Council enacted a piece of legislation that called for imposing some degree of civilian oversight once again, which led to the appointment of six new members by the mayor-with the advice and consent of the City Council-and six by the police commissioner. The Civilian Complaints Investigative Bureau then began to hire civilians to investigate complaints lodged against the NYPD, but did so with the oversight of police department investigators and employees. The incident that galvanized some members of the political body politic and certain segments of the public behind the movement for an all-civilian supervisory board occurred on August 6, 1988, where individuals protesting a curfew imposed over Tompkins Square Park were forcibly removed from the premises. The Civilian Complaint Review Board commissioned an investigation into this incident, and published a report that was extremely critical of NYPD conduct during that confrontation. Critics of internal police procedures used the Tompkins Square â€Å"riots† in order to press for an all-civilian review board. In 1993 Mayor Dinkins and the New York City Council created the Civilian Complaint Review Board in its current incarnation and invested it with subpoena authority, and gave it the ability to recommend disciplinary measures in cases where police misconduct were verified and substantiated. Over the years, NYPD officers have come under public scrutiny with allegations of corruption, brutality, excessive use of force, and poor firearm discipline. [1] Individual incidents have tended to receive more publicity; a portion of which have been substantiated while others have not. The Knapp Commission in the 1970s, and the Mollen Commission in 1994 have led to reforms within the NYPD aimed to improve police accountability. However in recent years, likely due to low salaries and declining morale, many more off-duty NYPD officers are being arrested and charged in and outside the city for crimes ranging from drunk driving to homicide. [2] One of the department's most spectacular cases of corruption was that of Lt. Charles Becker, who holds the dubious distinction of being the only NYPD officer to die in the electric chair. Due to repeated public outcry over these and many other incidents, specifically, the Tompkins Square Riot of the 1988, and the Crown Heights Riot, prompted the creation of the Civilian Complaint Review Board[3] (known commonly by its acronym, the CCRB) in 1993, an independent investigative unit of entirely civilian investigators (with some being former members of the NYPD), who investigate allegations of Force, Discourtesy, Offensive Language and Abuse of Authority made by members of the public against members of the NYPD. Complaints are made directly to the CCRB, through the city's 311 information system, online at nyc. gov/ccrb, or at any Precinct within the city limits. This was the third iteration (after an attempt by Mayor Lindsay and Mayor Koch before to create â€Å"mixed† review boards), but was the first to employ an all civilian Board and investigative staff. [4] [edit] Today The CCRB exits today as a fully independent civil department, staffed with 100 investigators and about a dozen miscellaneous employees. Additionally, three officers from the NYPD's Monitoring and Analysis Section of the Department Advocate's Office work with the CCRB at their office at 40 Rector Street. Their role is to provide the Investigators with access to certain restricted NYPD documentation quickly and efficiently without having to wait the lengthy processing period document requests normally take (sometimes outlasting the course of an investigation). The agency is headed by the 13 board members, who defer day-to-day operational command to an Executive Director (currently Ms. Joan Thompson, as of September 18, 2007, formally Ms. Florence Finkle, Esq. , who is then followed by the First Deputy Executive Director, which was formerly known as the Assistant Deputy Executive Director before that position was transformed into its new form (this later position remains unfilled). The Agency then separates into several divisions, the largest being the Investigative division led by a Deputy Executive Director of Investi gations, followed by four Assistant Deputy Executive Directors of Investigations. However, due to budget cuts in 2009, the Deputy Executive Director of Investigations and three of the Assistant Deputy Executive Directors of Investigations were eliminated, leaving the Investigations division under direction of the First Deputy Executive Director and one Assistant Deputy Executive Director of Investigations. [5] The division is then broken down into 8 Investigative Teams, led by an Investigative Manager, along with a Supervising Investigator and an Assistant Supervising Investigator. Initially, there had been 7 Investigative Team Managers, with two teams sharing one manager, but in early 2010, budget cuts have forced the agency to restructure under 6 Investigative Managers. Promotions to Assistant Supervising Investigator and Supervising Investigator are not necessarily granted to Investigators based on tenure or rate or result of investigations. [5] The remaining Investigators fall into Level I and Level II, which simply denotes tenure, experience and pay grade. The agency is also broken down into an Administrative Division, which includes Human Resources, Information Management Unit and the Case Management Unit (which stores all records of past cases), amongst others, which is led by the Deputy Executive Director of Administration. 5] There are then four other directorships, the Research and Strategic Initiatives Director, Mediation Unit Director, Director of Intergovernmental and Legal Affairs, and the Press Secretary. However, 2009 budget cuts have also caused the Press Secretary and Outreach Unit to be eliminated. There is also an attorney, Mr. Grahram Daw, Esq. , who serves as the Agency's legal counsel. These units compliment and serve the Invest igations Unit, which acts as the main focal point of the Agency. [5]

How does your chosen text attract its audience ? Essay

Soap operas attract its audiences in many different ways and use a lot of tactics to keep their viewing going up. Audiences are so important to media because without them, there would be no media. So this is why many different types of media use specialist ways to keep their audiences engaged to help media progress. One of the soaps that has being focused on is Eastenders. Eastenders Is a soap that is shown four times a week on bbc1. It is based in London’s east end. It included a wide range of characters and storylines. One of the soaps intentions is to deal with controversial social issues and Eastenders likes to see itself and as pursuing ‘documentary realism’. It does not have a naturalistic mode and can shift from melodramatic or to sitcom. Eastenders uses a lot of realism within its story lines so that the audience can relate back to the story lines. But it is misleading to see Eastenders as ‘representing real life’ as it does include unrealistic things i. e. characters coming back to life from death. This piece will look at the different way Eastenders attracts it audience on a regular basis. Eastenders doesn’t have just one target audience it has a mass audience which means any gender, race , age, religion and class can watch it as it has many diverse characters with in the soap and different types of target story lines. These story lines can be seen as some audiences maybe relate to the story line and others can be educated by them. Audiences can identify with Eastenders characters in a self image as they include many different image groups such as Goths, suited characters, casual etc†¦ It also includes different ages and storylines to go along with these ages groups like starting school, going to university, retiring so audience that match these storylines can relate to this. Different classes are also used as characters, from grade A (upper class) to grade E ( lowest class) as within the soap its has doctors, lawyers etc†¦ and among that it has unemployed people, students. So it isn’t specifically for one class grade. Families are used as well as usually in soap operas they have 3 or 4 families and in Eastenders most of the characters are part of a family and the family live on the square. Families are a good way to attract as they seem relatively real life as the storylines include arguments, death, wills, new born’s, divorce etc.. and can relate to these storylines and/or help them come to terms with there own family issues. Different classes are also used as characters, from grade A (upper classes) to grade E ( lowest class) as with in the soap its has doctors, lawyers etc†¦ And among that it has unemployed people, students. So it isn’t specifically for one class grade. Many cultures and nationalist are included within the characters so it isn’t just aimed at one certain group of people. The codes and conventions of Eastenders is very important and it keeps the audiences hocked. It is a serialised drama that is on four times a week and runs week-in, week-out, all year round. It features continuous narratives dealing with domestic themes and personal or family relationships and will have Three, four or even five storylines and they will progress during any one episode, with the action switching between them. As one narrative is resolved, another completely different one with different characters will already be underway.. Eastenders also has a well-known theme tune and intro sequence which rarely changes throughout the history of the soap which over the years audiences become more familiar with ( it has been rumoured that pets are even familiar with it! ). There is a limit to the number of characters available at any one time on screen but this allows the soap to focus on a smaller number of characters which then allows more time to be spent on each character, so that the audience knows them better and the storylines can be more detailed and involved, as well as being more numerous over time. The plots are open-ended and usually has a multiplicity of which interlinked in an episode ( metanarrative). The storylines in these cases run parallel. But episode will undoubtedly end with a ‘cliff-hanger’, which is a tense and suspenseful, un concluded piece of dialogue or action when But with the ending, it will come to some kind of conclusion as well as a cliff-hanger such as ‘ Billy’s dead’ which concludes that the character is dead but still raises up questions of’ why, when, where etc.. ’. The location of Eastenders is set around a small, central area ‘Trafalgar square’. And somehow the characters are all connected through either, relationships, arguments or history such as Phill Mitchell used to bully Ian Beal as school over 20 years ago and now you still see his subliminal control over Ian. Eastenders often have special episodes for events in the real world such as Christmas or the Millennium and even just an round up to a storyline such as ‘ who killed Archie (( an hour long special)). Such episodes are often referred to as ‘soap bubbles’. Eastenders and largely British soaps most often feature common, ordinary, working class characters, in contrast to American soaps, which tend to deal with richer, flashier, more fantasy-inspired characters, reflecting the preferences of their respective target audiences. As Eastenders has such a broad range of characters, it has a broad range of representations.

Phase 5 Individual Project Assignment Example | Topics and Well Written Essays - 2250 words

Phase 5 Individual Project - Assignment Example Analyzed from a business perspective, globalization refers to the process in which domestic companies seek international markets to expand their operations (Intriligator, 2003). According to Michael (2003), globalization of a company is a powerful trend in the current global competitive market and is one of the major factors that influence the future growth of a company. Globalization of the world economy has made the world become a global village where anyone can get whatever he wants from any part of the world. Today a company’s employees, competitors and customers can come from any part of the globe. In addition to increasing the market, globalization has led to the development of many companies both local and multinationals and invention of new products, this has made the market to be very competitive and a number of companies find it hard to survive (Collier & Dollar, 2002). The following discussion will present the importance of globalization, expected challenges and exp lain why the company should go global. 2.0 Globalization of company’s operations Globalization of the world economy has increased both bilateral and international trade thereby opening up many countries for companies to venture into. Many companies such as our competitors have expanded their operations to overseas markets and have reported significant success in those markets. Before venturing into new markets especially foreign, it is important to have a perfect strategy that will help the company take over the market with ease. With our global market strategy in place, the company can adopt both cost leadership and product differentiation in order to properly position its products well in the market. Cost leadership strategy is the one being applied by our competitors and they have reported good performance with it (Britt, 2007). Over the last two decades, companies all over the world have gone global a move that is threatening the survival of the local companies. This has made it hard for these companies (local) to expand their operations and even some lose their market share. This is clearly evidenced in the company’s analysis report that reported a decrease in the company’s sales volume as a result of the move taken by competitors who have already ventured into foreign markets. In order to compete fiercely and regain its market share, the company has to outdo its competitors which mean engaging in aggressive expansion and marketing programs which will lead to the growth of the company. According to Mike Myatt, Chief Strategy Officer of N2growth, he states that the ability to do business in international market is an important necessity if one is to remain competitive in the current market. Operating a business in the international market is both a defensive and offensive play. Comparing the international market and the domestic market, it is with no doubt that international market is wide and majority of potential customers are living abroad (Myatt, 2009). Considering the move taken by our competitors and the success they have recorded in foreign markets and the dwindling sales in the local market, it is paramount for the organization to go global. 3.0 Rationale for globalization Globalizing a company’s operations in the current competitive environment is one of

How the jewish american lobby influences congress on us foreigh policy Research Proposal

How the jewish american lobby influences congress on us foreigh policy towards israel - Research Proposal Example Among the most prominent are the Zionist/Jewish groups that have been joined by various Christian groups to form a powerful pro-Israel lobby group. The predominant lobby group among the pro-Israel supporters is the American Israel Public Affairs Committee (AIPAC), which together with other powerful Israel friendly groups have been accused of adversely influencing US foreign policy ‘dominating American foreign policy while disguised as a domestic lobby (Gates, 1). However, there are over 60 pro-Israel lobby organisations with the most powerful being AIPAC, Anti-Defamation League (ADL), the American Zionist Council (AZC), and the American Jewish Committee (AJC). Among these, 52 are affiliated to the umbrella body The Conference of Presidents of Major Jewish American Organizations representing American Jews. The Israel lobby has also prospered with the addition of the powerful Christian evangelicals to their cause as the evangelicals enjoy massive support in rural America even though there very few Jews found there. In the UK veteran Labour legislator, Tam Dalyell declared in 2003 that, â€Å"A Jewish cabal have taken over the government in the United States and formed an unholy alliance with fundamentalist Christians †¦ There is far too much Jewish influence in the United States† (Nelson). United States as the only remaining world superpower has thus immense influence on most of the global foreign policy unmatched by any other nation. Since the demise of world communism and the fall of the Berlin Wall, much of the world attention has been expended on the Middle East agenda, which mainly evolves around the toxic Israel-Palestine relations or rather Arab-Israel conflicts. In this regard, the US actions and inactions have shaped its relations with both set of antagonists. The United States unwavering support of Israel has thus shaped its relations with the Arab countries of the Middle East leading

Employment law Essay Example | Topics and Well Written Essays - 2000 words - 2

Employment law - Essay Example Newspaper Ltd) it was held that an act of insubordination or disobedience or misconduct can warrant a summary dismissal only if it is demonstrated that the employee has renounced the terms of contract or one of its important conditions. Thus, in case of insubordination dismissal, it depends upon factors like status of the employee, the past track record of the employee and the social scenarios prevailed at that time. In Blyth v The Scottish Liberal Club (1983), wilful disobedience to adhere the superior’s order like a decline to attend meeting was regarded as insubordination2. In Wilson v Racher case, the defendant dismissed the gardener as there was heated argument over the gardener’s early departure on a previous Friday. In this case, there was no allegation of insolence or inefficiency and the Court of Appeal held that whether the attitude of the gardener was insubordinate and insulting to such magnitude as to be irreconcilable with the prolonging of the relationship of servant and master and hence, the dismissal was held to be unfair3. In Macari v Celtic Football and Athletic Co Ltd, it was held by the Court of Session that employees were not warranted to adhere with orders that had been issued in bad faith in scenarios where the employer was unfriendly with the employee. Further, the order issued to the employee in such a bad faith to the magnitude that it was obvious that the order had been issued with some ulterior motive and to mainly to harass or embarrass the employee4. Thus, in cases of insubordination, EAT (Employment Appellate Tribunal] will not just look at the order itself and the employee’s refusal to adhere the instruction of his employer but EAT will also give consideration to the reality and the actual background under which such order was issued. In Cavanagh v Dunnes Stores, an employee was dismissed as he declined to relocate from the Head office to a store in the ILAC centre though the employee had initially given his consent for

Meat Eating - a Necessary Evil Essay Example | Topics and Well Written Essays - 1250 words

Meat Eating - a Necessary Evil - Essay Example The most fundamental issue on dietary ethics is that, for most people residing in the developed world, meat eating is not necessary for their survival or health. Therefore, it is concluded that killing animals just because they like the taste of animals is morally unjustifiable and wrong. However, the question that remains, â€Å"Is it really wrong to eat meat?† People have gone ahead to write about this issue one being Jay Bost who wrote an award winning article by the name â€Å"Give Thanks for Meat† and other writers like Singer, Peter and Mason who wrote the book â€Å"The Ethics of what we eat: why our food choices matter†. In both cases, the writers talk about the ethicality of meat eating and the killing of animals for meat. Both literatures show deep concern on the issue of animal welfare as they are converted to meat. The main variation between the two is Bost sees meat eating as a not so bad activity while Singer and the other writers have a firm stand on the unethically of meat eating. For this essay, I will be going by the thesis statement that meat eating is a necessary evil. This is because meat does have some nutritional value in for our bodies because meat provides use with protein that is much needed to repair worn out cells and replace dead ones in the body. Although I do not agree with animal mistreatment because is unnecessary and cruel, meat eating does not have to be put in the same category as animal mistreatment.

Background To Articulation In The Performance Practice Of Bach' Era Essay

Background To Articulation In The Performance Practice Of Bach' Era - Essay Example D. The 'cantabile' style; Bach's enticement, almost persistence, on arriving at a 'cantabile' manner of playing of the collected works both striking and imperative for indicating how Bach himself wished these pieces to be realized auditorily. In luminosity of the serious difficulties facing musicologists employing stylistic examination of ancient music (as opposed to very successful structural analysis), it makes common sense to re-claim the term "style" to pass on to the manner in which works are realized by the musician in performance and to merge it with an aesthetic consideration for what may be termed "stylistically informed performance practice". By and large speaking, aside from JS Bach's keyboard pieces in the French style, his objectives for the auditory realization of his mid-period works on stringed clavier instruments were likely to be in the polished, cosmopolitan (Italian) cantabile style of the time, a style which is well predictable and taught by the music aestheticia n J.J. Quantz in his treatise on playing the flute. E. Rhetoric and the relationship between composer and performer; rhetoric was an elementary material of education and humanist and considered to be the only way of teaching expressions and grammatical both. There were periods in the times gone by of music in which the rhetorical standard, as expressed by Bach, had a comprehensive connotation in terms of music and more importantly for instrumental music; a fact well-known to musicologists these days by way of the theoretical primary sources available. On the other hand, modern-day practitioners, particularly instrumentalists, are not fully aware of the far-reaching gravity of the rhetorical principle and its submission to an important part of the repertoire. The relationship between speech and music, as well as rhetoric and music without a doubt illustrates that both come about over time and are received by the ear. This implies a further commonality between speech and music: both consist of continuous alterations of their elements ( pitch and utterance, respectively), which are syntactically organized. In other expressions, both are systems bottom on symbols that even share common secondary semantic content: repetition, accent, caesura, articulation, range, contrast, extension, dynamics, rhythm, and not lastly the dependence on presentation. F. "Figurae"; Pritz defined two types of figurae that can be used by the singers or at least they should be aware of that; he defines two types of Figurae; one is Simple and other one is compound. Marpurg defines the importance of figurae in such a manner that they should be the part of a rhetoric music. G. "Of itinerary", the separating line between the two camps is rather unclear, since many solemn musicians put a lot of thought into how they play, and often research the chronological background and practices of the works they perform. And scholars inquire about more than mere theoretical correctness in performances. H. This line has become predominantly unclear with the emergence of the Early Music movement, which Modern performers eye with subterranean interest, misgiving, and even a little

Life and Work of a Famous Greek Thinker Essay Example | Topics and Well Written Essays - 750 words

Life and Work of a Famous Greek Thinker - Essay Example Aristotle was appointed the tutor to Alexander in 343 B.C (Williams 44). For three years he remained tutor to Alexander until the Prince turned 16. Not much is known of the relationship between Aristotle and Alexander, yet Alexander’s terrific career stands to be an apt testimony to the practicality of Aristotle’s philosophy. Aristotle resided in Athens in 335 B.C. to 323 B.C. It was in these 12 years that Aristotle wrote most of his works. However, after the death of Alexander, Aristotle had to flee from Athens to avoid persecution at the hands of Athenian rebels (Williams 53). As per some credible records, Aristotle died in 322 B.C (Williams 16). It is said that Aristotle wrote three treatises on ethics. However, two of them are today attributed to his disciples and it is the third one that is Nicomachean Ethics that is known to be written by Aristotle (Broadie 4). The views pertaining to ethics professed by Aristotle in this treatise present a good insight into the m indset of the mature and educated men of his age. In this treatise Aristotle lays out the principles by which the well behaved citizens need to conduct themselves. Till the late 17th century, Aristotle’s treatise on ethics had a great influence on the politics and statecraft and continued to be source of inspiration for the future scholars and statesmen (Broadie 5). One other treatise by Aristotle called Politics is regarded to be the very source of varied principles that held a great sway till the culmination of the Middle Ages (Weber 396). This treatise is not only a source of apt information regarding the ways of government in non-Hellenic States, but stood to be a pivotal instrument of defense of democracy in the times of Aristotle (Weber 396). The assumptions embedded in Politics not only were strongly entrenched in the Athens under Pericles, but the Aristotelian concept of governance by cultured gentlemen had its reverberations in Renaissance Age, till it was modified b y French Revolution and industrialism (Weber 397). Though Aristotle’s genius greatly influenced many aspects of the Greek civic life and the statecraft in the following ages, it was in the sphere of Logic that it reached its zenith (Ackrill 79). Aristotle’s dominance in logic flourished right through the Middle Ages, till he was accorded a dominion in the area of metaphysics by the Christian philosophers in the 13th century (Ackrill 80). Though Aristotle strain of Logic is today quiet antiquated, still many Catholic theologians, scientists and mathematicians prefer to adhere to his system (Ackrill 84). Aristotle’s doctrine of syllogism is the most important contribution by Aristotle to the field of Logic (Ackrill 80). When considering the contribution of Aristotle to modern sciences, two of his other works that are Physics and On the Heavens do need to be mentioned (Judson 19). These works greatly influenced the world of science in the Greek times and their domi nation continued till the times of Galileo (Judson 19). Aristotle’s views regarding planets and stars though were immensely influenced by the Pagan beliefs of his times were actually well received and accepted by the medieval Christians. Aristotle’s philosophy had a significant impact on both the Islamic and Western philosophy (Ackrill 9). Aristotle not only studied and meticulously delved on almost every subject and discipline existing in his times, but in fact made a significant contribution to the existing

Fast Food Essay Example for Free

Fast Food Essay Most of people prefer to eat fast food such as hamburgers, fried chicken, shawarma or pizza and they dont know that this food will lead them to many health diseases. The main reason of eating fast food that many people are working long hours, shifts, or extended school hours and this will result in less time being available for cooking. The purpose of this essay is to discuss three effects of fast food eating which are the obesity, the loss of the family tradition of eating together and the cost of doing it. The first effect of fast food is that it causes obesity. People when they eat too much fast food will be more able to obtain fat; as a result, it will lead to more dangerous diseases, for example, high cholesterol, heart attack and high blood pressure. Also, teenagers who are suffer from overweight, they are mostly loss confident of themselves, like to be alone all the time and they are more obvious to have depression, Fatigue and Physical illnesses. The second effect of fast food eating is that it is making people isolated from the society. Sitting around the table with the family allows to share about their day and for parents to know more about their children. So, people when eating in the restaurant and spend most of their time outside; consequently, they are more likely to drink alcohol, smoke cigarette and try marijuana. The third effect of eating fast food is that it will eventually result in kills our personal budget. Fast food restaurant make their food taste good by add sugary substances. This also makes you want to come back, spending more money on food than necessary. These are three out of many other effects that fast food can have; however, to any sensible person they are more than enough to realize that fast food is bad. People cannot proud of being fat. It is terrible for health as well as personal appearance. In the end, those people who eat fast food are tend to be overweight, less time with family and live in poverty. Therefore, you should reduce eating too much of fast food.

The Growth Of The Mens Grooming Industry

The Growth Of The Mens Grooming Industry Mens grooming industry is one of the fastest growing markets in recent years (Euromonitor International: Mens Grooming Products Thailand, 2009). This sector is dramatically booming in Asian countries, especially Thailand. One of the leading brands in mens grooming market in Thailand is NIVEA FOR MEN brand, operated by Beiersdorf Thailand, which is selected to be the case study in this research. To be the leading brand in this fast growing industry, NIVEA FOR MEN needs to create business plan with a very strong strategic marketing plan. In general, a business sets the overall direction for the company through a business plan. The business plan is created in order that the goals and objectives of the company are to be achieved. In other words, goals and objectives of a business are the underlying foundation of the business plan (The times 100, 2008). The marketing plan is certainly a vital part of the business plan and plays active roles to achieve the targets. The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and brand or product positioning objective (RESTREPO, N.A.). Moreover, Kotler (1994) presents the organization as a value creation and delivery sequence. To choose the value, the strategist needs to proceed to segment the market, select an appropriate market target, and develop the offers value positioning, which is known as a vital strategy of Market-oriented perspective. It seems to be unavoidable that Beiersdorf Thailand has to come up with the marketing strategies to penetrate and to be the leader in mens grooming market by doing the right segmentation, selecting the best-suited target markets, and creating the competitive brand/product positioning. In sum, the formula of segmentation, targeting, positioning, STP strategies, is the heart of strategic marketing (Kotler, 1994). The literature review is divided into two main parts. The first part focuses on the previous work on market-oriented approach, as opposed to resource-base view perspective. The second part covers the relevant work on the process of segmentation, targeting, and positioning as well as implementation of the marketing strategy. Part 1: Market-oriented perspective and Resource-based view perspective Part 2: Three essentially related topics Market Segmentation Market Targeting Market Positioning Part 1: Market-oriented perspective and Resource-based perspective This part will specifically study on market-oriented perspective, which underlies a market power imperative, through previous academic research. There are many studies about the implication of resource-based view and market-oriented perspective for a company to be successful in terms of profitability. Also, there are discussions about what perspective is the appropriate one. According to Porter (1991), a successful company has to use market-oriented approach to study the external market and then apply to internal resources. Market orientation , according to Kohli and Jaworski (1990), requires various departments in an organization to engage in activities geared towards developing an understanding of customers needs, and then develop the products to meet target customers needs (Hooley et al., 2008). In addition, Porters (1991) work relies heavily on the pursuit of advantages which are determined by firms exogenous variables that require analysis of the competitors and opportunities in the market. In Porters (1991) theory of competition strategy, he stated that the competition strategy of a firm is to seek an advantageous competitive position in the marketplace or to build up a profitable market position by drawing on varieties of factors that are critical to being competitive in an industrial sector. Following the Porters work, a recent research from Ren, Xie, and Krabbendam (2010) also studied the sustainable competitive advantage with the market-oriented perspective, which covered market innovation. Their work strongly supported the use of market-oriented perspective, with the conclusion that market-oriented approach can lead companies to success and gain more profits. Additionally, they suggested that companies analyse various marketing factors to discover new competitive advantages in order to achieve marketing innovation. However, Prahalad and Hamel (1990) and Sharkie (2003) undertake different perspective by arguing that external focus, in the view of market orientation, which requires the company to concentrate on conditions and constraints in the external environment cannot create competitive advantage for a company. Nonetheless, the resource-based view approach is believed to somehow lead to competitive advantages as it suggests that a firms unique resources and capabilities provide the basis for a strategy. In a previous study, Grant (1991) proposed a practical framework for resource-based approach to strategy formulation. The organizing framework for his study is a five-stage procedure for strategy formulation which are 1) analysing the firms resource-base, 2) appraising the firms capabilities, 3) analysing the profit-earning potential of firms resources and capabilities, 4) selecting a strategy, and 5) extending and upgrading the firms pool of resources and capabilities. Ren, Xie, and Krabbendam, (2010) had a reservation on the use of resource-base view, explaining that resources would contribute to sustainable competitive advantage just when a firm possesses valuable, scarce, inimitable and irreplaceable resources. They stated that in the real world, not every company has the resources with all of those characteristics (Ren, Xie, and Krabbendam, 2010). Part 2: The Process of Segmenting, Targeting, and Positioning 2.1 MARKET SEGMENTATION 2.1.1 Definition of Market Segmentation Market segmentation is defined as the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions (Rosscraig, 2007). As the market consists of diverse types of products, customers, and personnel needs, the marketers should divide the market into distinct group of buyers in order to appropriately determine which market segment offers the best opportunity for achieving company objectives. Perner (2008) indicated that it is very unlikely that one product could meet the satisfaction of all consumers. In this perspective, a company which chose to focus on a specific group of consumers rather than customers in general would be more successful in terms of profitability. Dibb (1998) suggested that companies divide large markets into smaller segments in order to identify customers purchasing behaviors. Furthermore, Brassington and Pettitt (2003) also suggested that marketers find ways of breaking the market down into manageable parts, groups of customers with similar characteristics in terms of commonly used classifications to measure demographics, which include socio-economics, geographic and personality, and to concentrate their efforts on selecting one or more of these areas. While various literatures stated that it is essential to consider the market segmentation, MC Donald (1998) argued that market segmentation always faced the problem that many different types of customers used the same products in diverse markets. It meant that these different types of customers were in fact subsumed under the same category. Besides, Moschis (1997) also stated the problems of segmentation that the demographics change and the aging of the population change were significant factors that affected the age composition of the consumer market. Day and Wensley (1983) criticised that the market segmentation relating to the consumer market sector alone was not sufficient as it generally reflected the one-sidedness of marketing. The competitive structure was to be taken into account as it yielded the basic information on segment formation. The research from Day and Wensley (1983) concluded that the formation and selection of segments could be improved if theoretical aspects of competitor orientation are included. Dibb (1997) outlined three condition classifications which help identify potential consumers in each segment; those are as follows The expected benefits must be identifiable; Having identified these benefits, marketers must divide people into recognisable segments; One or more of the resulting segments must be accessible to the firms marketing efforts. 2.1.3 Segmentation Variables/ Market Segmentation in Consumer Markets To segment consumer markets, the market information, in terms of customer variables, product variables, and situation related variables, must be collected for further analysis. In the study of The Application of Social Class in Market Segmentation, Carman (1965) stated that social class was a major segmentation variable to divided customers into groups. However, later on in 1994, Raaij and Verhallen argued that social class cannot be used as a main segmentation variable as the society had become less vertically organised with more buying power across larger layer of society, and also concluded that social class concept had lost its unique segmentation value. They claimed that other demographic variables, such as age and education, and other psychological characteristics were more appropriate for segmentation. Raaij and Verhallen (1994)s research studied the market segments and types of people as target groups for marketing activities; market segmentation is then classified into three main levels according to the level of generality of the variables which were general, domain-specific, and brand-specific levels (figure [2-1]). Level of Variable Objective Subjective General (behavioural patterns: Person characteristics) Age Income Education Behavioural patterns General values Lifestyle Personality Domain-specific (product-class usage) Situation Frequency of use Substitution Behaviour Opinions Perception Attitude Domain-specific values Brand-specific (brand-usage) Brand loyalty (behavior) Frequency of use Action Brand Loyalty (attitude) Preference Evaluation Purchase intention Figure [2-1]: Classification of Segmentation Variables by Raaij and Verhallen (1994) However, in the late of 2000s, Rosscraig (2007) suggested that media usage and technology usage could be a concern of market segmentation approach (See Appendix [2-1]). He stated that the variables used in segmenting consumer markets could be broadly divided into three main classes including: Profile criteria: Background customer characteristics Psychological criteria: customer attitudes Behavioral criteria: Actual behavior in the market place (Figure [2-1]). Consumer Criteria Profile Psychological Behavioural Demographic Socio-economic Geographic Who and Where Lifestyle Personality Perceptions Attitudes Motives Benefit sought Why and Who Purchase/transaction Consumption/ usage Media usage Technology usage Who, How, Where, and When Figure [2-2]: Segmentation criteria in consumer markets Profile Criteria With respect to profile criteria, customer characteristics are to be examined with isolation from the specific market of interest. The profile segmentation criterion is used for identiflying the target consumers and in the consumer goods markets which are most suitable to them (Rosscraig, 2007). According to Rosscraig (2007), this simple segmentation variable includes using demographic method, socio-economic method, and geographic method. Demographic method can be determined by age, gender, ethnicity, nationality, religion, family size, generation, and etc. This method is useful in assisting media planning and marketing communications as the media selection criteria have been developed around these variables. Socio-economic method can be shaped by occupation, income level, social class, and education. Socio-economic status determines whether a consumer will be able to afford a product. Geographic location method is shaped by geographical areas; markets can be considered by country or region, by town or size of city, by population density such as urban, suburban, or rural areas, or by postcode. This approach is useful when there are clear location differences in tastes, consumption, and preferences. Moreover, this method is widely applied with direct sales operations as they can use census information to develop better customer segmentation and predictive models. The profile segmentation approach is criticised in respect of uncertainly. While one segment is based on consumer background characteristics, members of each variable may behave differently in the marketplace for various reasons while members in the different segments may seek for the same things and have the same interest in a particular product/brand (Hooley et al., 2008). In shorts, this type of segmentation variable describes who and where the consumers are, but it does not explain the basic reasons why consumers behave so. Psychological Criteria The psychological criteria draw a casual relationship between customer profiles and marketing behavior (Hooley et al., 2008). The psychological variable includes the characteristics of attitude of the customers. Attitudes to the product class and attitudes toward brands in the market have both been used as productive bases for market segmentation (Hooley et al., 2008). According to Rosscraig (2007), psychological variables used for segmenting consumer product markets include using attitudes and perceptions, lifestyle of consumers, and the types of benefit sought by customers from products and brands and their consumption choices. The use of attitudes and perceptions aims at identifying segments of respondents who view the products on offer in a similar way (Green et al., 1989). Consumer lifestyles segmentation is based on the analysis of consumers activities, interactions with others, and opinions to understand consumers individual lifestyles and patterns of behavior (Hooley et al., 2008). In 2003, Taylor Nelson Sofres (TNS) developed a UK Lifestyle Typology based on lifestyles and classified the following types of lifestyle categories which are belonger, survivor, experimentalist, conspicuous consumer, social resistor, self-explorer, and the aimless (Rosscraig, 2007). The most important benefits of consumer lifestyle research are for guiding the creative content of advertising (Hooley et al., 2008). The main idea of the benefit segmentation is that the company should provide customers with exactly what they want, based on the benefits that they derive from the products that they use, not based on how the company designs products for them (Rosscraig, 2007). According to Hooley et al. (2008) benefit segmentation tells the basic reasons why customers buy the products and why customers are attracted to the product offerings. Holley (1982) also suggested that the development in techniques of analysis make them particularly suitable for identifying benefit segments (Hooley, 1982). Overall, segmentation on the basis of psychological yields more useful basis for marketing strategy development than merely consumer profile characteristics (Hooley et al., 2008). It gets closer to the underlying reasons for behavior of consumers, so it should be used as the basis for segmenting the market (Hooley et al., 2008). However, there are some major drawbacks of Psychological segmentation techniques, one of which is that this techniques require often costly primary research and sophisticated data analysis techniques (Hooley et al., 2008). Behavioral criteria Doing segmentation on the basis of the behavior of consumers in the market is the most direct method of segmenting markets. Behavioral segmentation includes purchase behavior, consumption behavior, media usage and technology usage (Rosscraig, 2007). Purchase behavior approach concentrates on the time of purchase which is early or late in the products overall life cycle, and the patterns of purchase which is the identification of brand-loyal customers. This approach could concentrate on innovator segmentation, concerning with initial purchase. Marketers will pay high attention to innovator groups when new products are launched. Innovators as initial target segments can improve the products chances of acceptance on the market (Hooley et al., 2008). In addition, brand loyalty has been widely used as a basis for segmentation, concerning with the repeat purchasing (Hooley et al., 2008). A company may segment a market on the basis of how often a customer uses its products, categorizing these into high, medium, and low users, by usage rate (Rosscraig, 2007). The examination of usage patterns and volume consumed can pinpoint where to focus marketing activity and can be used to develop service specifications or marketing mixes for each of these groups of users (Hooley et al., 2008). Cook and Mindak (1984) have shown that product and brand usage has a major advantage over many other situation-specific segmentation variables as it can be obtained, in case of many consumer products, from secondary sources. It is very essential to understand and profile audience media usage in the process of communication planning (Chatterjee, Hoffman, and Novak (1998). Since 1950s the information of media consuming, such as television viewing, radio listening, and print reading, have been continuously collected. And in more recent years, web usage data has also been collected by market researchers to help profile web users, basing on usage characteristics (Rosscraig, 2007) (See Appendix [2-2]). Furthermore, according to Olney, Holbrook, and Batra (1991) and Holbrook and Gardners (1993), duration of use is critical measure of consumption experiences and is a useful behavioral indicator of advertising effects (See Appendix [2-3]). By following this method of segmenting, marketers can observe the behavior of consumers while utilising the products and media, and this segmentation can be used as an important source for new products ideas, new product design, and product development (Rosscraig, 2007). Additionally, marketers can then create appropriate communication themes for product promotion and can specify new markets for existing products after having the right behavioral segmentation. In recent years, behavioral segmentation has become more popular as marketers tend to study the consumers media usage and technology usage in order to further create successful advertising campaigns. To support this, it was asserted by Advertising.com(TM), Inc., a leading provider of results-based interactive marketing services to advertisers and publishers, (2004), that behavioral segmentation helped improve advertising campaign performance by revealing that targeting campaign delivery based on real-time user behaviour increases advertisers ROI by reaching the audience segments most likely to respond to an ad message. Moreover, Hallerman (2004), a senior analyst at e-Marketer, a New York-based research company, stated that the logic behind behavioural segmentation and targeting gets to the heart of the internets potential as an advertising medium. His opinion is hereby quoted: In todays world of audience fragmentation, its much more effective to reach individuals not by abstract demographics but through their actions online. 2.1.4 Segmentation in Male Grooming Products According to Mintel (1995), a study about mens toiletries industry, male grooming products and toiletries is a fast growing industry. In 1980s, the market of male grooming products started to be segmented with the development of products types, including male body spray and shower cream (Sturrock et al., 1998). According to Sturrock et al. (1998), in 1998, the market of mens products were divided into different categories of products based on consumers needs and uses, including body sprays, deodorants, mens shaving, fragrances, shampoo, shower cream, etc. Dunn (1995) and White (1995) studied characteristics of men who use male grooming products and concluded that men used grooming products as they want to increase self-care practice and self-concept. Moreover, Langer (1986) has prior stated that using mens grooming products helps encourage a concern to stay attractive. For consumer products, Milner and Fodness (1996) has done a research on product gender perception and concluded that specific gender of the products is critically important to the consumers when deciding to buy a particular product. In the segmentation process, Milner and Fodness (1996) claimed that gender is the first segmentation variable that most marketers apply for consumer products. The reason behind is that both men and women want to use the products that were specifically made for them. According to Milner and Fodness (1996), many consumers clearly are psychologically uncomfortable using products which do not seem made for them. Therefore, many companies, particularly manufacturers of consumer products, divided consumers into segments by using gender variables. In skin care industries, products are conventionally made for women. However, in the post modern era, a lot of skin care products are launched to serve male consumers (Sturrock et al., 1998). The products for male consumers are launched as a result of segmentation strategy which companies divide its consumer market into two broad categories, male and female markets. The benefit sought variable is also one of the best ways for companies to segment its market. This statement is supported by Kotler (1997) and Wedel and Kamakura (1998), stating that the real features of products have been considered the most actionable bases for segmentation. It is critically important that consumer products must offer real benefits to users to create product positioning (Blythe, 2005). In men face care market, companies and brands always divided consumers segments based on products features. For example, NIVEA FOR MEN offers wide ranges of facial cleansers with benefits of whitening, oil-control, wrinkle protection, refreshing skin, and moisturizing effects (Nivea Website, 2010). Loreal Men Expert offers benefits for facial cleansers which are whitening, anti-tightness, anti-fatigue, pure matte oil control, anti-regreasing (Loreal website, 2010). There are some researches showing that competitive brands have similar ways of segmentation (Dawes, 2006, and Fennell et al., 2003). In other words, competitive brands often appeal to consumers who have similar demographic or psychographic characteristics. Moreover, Ehrenberg et al. (2004) supported this statement by stating that different brands in the same product category tend to offer a similar range of product variants. 2.1.5 Loyalty Segmentation and Relationship Segmentation A focus on Loyalty segmentation provides strategic and tactic insights that will assist in building a strong brand (Aaker, 1996). It is necessary to build customer loyalty as it is a key success of growth for a business (Crosby et al., 2004). By having loyalty segmentation, a company can learn more about the profiles of loyal customers, and this leads to the focus at the highest value segment (Markey et al., 2007). Crosby et al. (2004) stated that the purpose of the loyalty-based segmentation is to seek to address the managerial questions as follows. Who are the most/least potential customers? How can customers be segmented according to the types of relationships they would like to have with the product/brand/company? Which loyalty segment should be targeted? What changes are required to instill the highest levels of loyalty among the targets? Crosby et al. (2004) affirm that loyalty-based segmentation is the complement of existing segmentation frameworks and it can also be used to discover new segmentation frameworks by starting with customer loyalty research. According to Aaker (1996), in focus of the loyalty segmentation, a market can be divided into the following groups. Non-customers: those who buy competitor brands or not product class users, Price switchers: those who are price sensitive, The passively loyal: those who buy out of habit rather than reasons, Fence sitters: those who are indifferent between two or more brands, and The committed: those who are committed to the brand, or a loyal customer. Loyalty segmentation can be very successful when the company can increase the number of customers who are not price switchers and who would pay more to use the brand while the fence sitter and the committed should be critically managed (Aaker, 1996). Especially in high competitive markets, companies should exercise best efforts to enhance the loyalty of the fence sitters and the committed by developing and strengthening the relationship between customers and the brand (Aaker, 1996 and Drypen, 2010). Research from Raaij and Verhallen (1994) indicates that the company should also segment its market by loyalty segmentation method. The results of the research shows that the company should move customers from the lowest level of loyalty pyramid which is overall total potential customers to the highest level which is the heavy buyers. The major marketing strategy is to increase the frequency and intensity of their purchases and to take measures to maintain customers for as long as possible (Raaij and Verhallen, 1994). This also highly relates to the relationship marketing which develop relationship between buyers and brand to stimulate purchasing. 2.2 MARKET TARGETING 2.2.1 Definition of Targeting The next step of the market segmentation in STP process is market targeting. It is the process of determining which segments should be targeted and made the focus of a comprehensive marketing programme. Moreover, in the process of market targeting, a group of customers are identified for whom the offering should be right, and to whom firms will direct the majority of its marketing resources, time, and attention (Cahill, 1997). Choosing the target market, before creating positioning and marketing mix, is a part of developing effective marketing strategy. In order to target the right group of customers, the firm has to study the needs and buying behaviours of customers in each segment. Then the firm will be able to develop marketing strategies that suit requirements of each segment. According to Cahill (1997), a target market is simply the market of submarket at which the firm aims its marketing messages. By specifying customer targets, the company will also know which segments are not the target groups so that the company will not make special effort to serve them. Cahill (1997) said that market targeting is essential because it forces the company to focus at the customers and the markets by determining the best fits between target customers and the product offerings. Kotler and Armstrong (2001) suggested that a firm make the decision how many and which segments to target in their market positioning and its decision should be based on a clear understanding of companys resources and capabilities, nature of the competition, and the characteristics of the market. The company should evaluate market segments by first collecting and analysing data on current segment sales, growth rates, and then determine which segment can constantly enable the company to receive the greatest opportunities in terms of profitability and market demands in order to target main customers. However, Wright (1996) denied statement of validity of market targeting by claiming that there was no logical reason to adopt target marketing. Wright and Esslemont (1994) studied the logical formulations of the target marketing argument and summarised that target marketing did not necessarily give the best overall market response and also does not constantly give superior return than other approaches such as mass marketing. The two main targeting strategies are suggested by Dibb (1997). They are concentration strategy, and multi-segment strategy. Concentration strategy is defined as a process that a company manages its marketing efforts towards a single target. When targeting to one single segment, a firm can better satisfy target customers needs and requirement. However, this strategy is not always effective and the company may face business failure if target customers demand for the products decline or shift to other segments Multi-segment strategy is described as a strategy that a company directs its market efforts towards two or more market targets. The company should then develop appropriate marketing mix to suit each type of target groups, by all together considering product diferrentiation, target price, distribution method, and promotional strategies. In brief, the step of the selection of the potential target market is very critical in creating and developing comprehensive marketing strategy. The robust competitive positioning will then be developed after the market targets are clearly identified and the requirements and motivations are fully examined. 2.2.3 Doing Targeting in Different Market Environment Marketers have to decide whether to target single segment or multiple segments in the product market; there are several factors affecting the managements targeting strategy decisions, including stage of maturity, industry structure, companys capabilities and resources, and opportunities for gaining competitive advantage (Cravens, and Piercy, 2009). The maturity is used as a basis for considering different targeting situations; the market target strategy will be varied in each market environment or stage of product-market maturity. Four different product-market stages, closely related to product life cycle (PLC) stages, include emerging product-market, growing product-market, mature product-market, and declining product-market. The strategists can use product life cycle model to analyse the maturity stage of the products and also industries in order to develop the strategies that should be implemented. Growing product-market Source: Spencer (2009) According to Cravens, and Piercy (2009), segments are likely to be found in the stage of growth in the product life cycle, as identifying customer segments with similar value requirements improves targeting. In growth stage of product life cycle, consumers tend to gain awareness of products and to understand the benefits of the product, and company will likely to expect a rapid sales growth and will also try to build brand loyalty and increase market share (Spencer, 2009). High growth markets is very attractive, therefore it can attract a lot of competitors who want to compete for market shares. Cravens, and Piercy (2009) revealed their finding about the market structure

Management Theory Analysis Of Case Study Business Essay

Management Theory Analysis Of Case Study Business Essay In present, the success of an organization significantly depends upon its management and the theories or designs adopted by it for successfully handling its different aspects. The concept of management is been used from last several years but applied in different manner. The different use of management has been evolved in the form of management theory. The concept of management theory has developed from classical theory, bureaucracy, human relations, and social psychological schools, systems and contingency approaches to contemporary management approaches. All the above mentioned management theories have been given by different theorists with their own viewpoints and assumptions that can be applied in workplace according to the needs. Nowadays, application of management theory is important because it assist organizations with an approach to make its entire people more productive. IT facilitates individuals and professional with diverse approaches and tactics that they can use to manage their business and human resources. The vital key to an organizations success is its people and if it is able to manage them, it can effectively attain its pre-determined goals. All the aspects management, management theory, contemporary theories of management, organizational designs, enterprise within organizations and organizational structures are somehow related to each other. All of these are different but interrelated as these are used by a firm to manage its processes, operations and resources. All of these aspects and development of management theory will be discussed in detail in this assignment in concern to the given scenario of Computing for Commerce (CFC). This assignment will be done with the help of analyzing all previous researches done in this field and its applicability in workplace. A number of theorists and researchers have analyzed the management theory and its practice at workplace. They have given several theories or approaches that can be used to improve the productivity of workplace. These different theories and approaches will be analyzed to understand the applicability of management theories and approaches in workplace. The company selected for the discussion and applicability of management behaviour and theory is Computing for Commerce. It was established by Nico Van Barneveld in 1984. It was started as centralized payroll bureau that handle payroll transactions for companies who are too small to run their own payroll departments. It produce monthly payroll statements, transfer funds into employees bank accounts and calculate monthly tax deductions which are paid to the inland revenue on behalf of its clients. From the time of its origin, the size of its customers has grown from 50 customers to 300 customers. The company operates with a flat structure and still runs everything in a hands on manner. Critical Review of CFCs Management Style and Practices In 1984, when Nico Van Barneveld founded Computing for Commerce, it was serving only few customers. Now, as company has expanded in terms of its operations and customers it should adopt some different approach rather than only a flat organizational structure or conventional management styles and practices. The management practices and styles adopted by CFC was effective in old time but now, it is confronting severe issues and it is all because of its ineffective style of management. The concept of management exists from past some centuries but it has become substantial from last few decades. This is because of the failures confronted by various organizations in concern to their management behaviour and practices. From last some decades, CFC has confronted several opportunities as well as challenges and it is all due to increasing globalization and rising level of competition. For capitalizing on existing opportunities and minimizing the effect of heightening challenges, it adopted different expansion strategies. The expansion strategies assisted the company in enlarging its customer base, but it didnt help it in managing its operations and resources. The company employees were dissatisfied that evidences that it should have adopted some effective management theory as from last several years a number of management theories have emerged. Theories like classical theory, bureaucracy, human relations, and social psychological schools, systems and contingency approaches could significantly assist business organizations (Miner 2007). The adoption of different management theories would have facilitated CFC with an appropriate management style or practice to manage their operations and as well as their resources like finance and human resources. This could also be understood with the help of discussion of the development of management theory, different schools of management and their implications for the organisation of CFCs challenges and opportunities. Classical Organizational Theory: The classical organizational theory developed throughout the first half of this century. This management theory is merger of Taylors scientific management, Webers bureaucratic theory and Fayols administrative theory (Almashaqba Al-Qeed 2010). Classical organization theories pertain to formal organization and concepts for increasing management efficiency. Taylor introduced scientific management concepts in 1917, Weber gave the bureaucratic approach and Fayol explicated the administrative theory of the organization (Walonick n.d.). With the help of all these theories or some of these theories, CFC would have easily resolved its troubles related with the management of its employees and their distributions in the management of their work. These theories could significantly assist CFC in increasing its management efficiency as it is vital for the company with its increasing expansion (Organizational Theories n.d.). The advantages and disadvantages of these different classical theories in concern to CFC can be understood with their discussions: Taylors Scientific Management Approach: The scientific management approach was developed by Taylor and it is grounded on the conception of planning of work for attaining efficiency, standardization, specialization and simplification. This approach concentrated on the need of increasing mutual trust among management and workers as it is a key to increase productivity (Rimer 1993). If CFC also makes use of this approach, it can effectively plan all its operations and distributions of its employees or trainers. Taylor explicated the subsequent four principles of scientific management through which business organizations can improve their productivity: Old rules-of-thumb should be replaced by a scientific approach. Organizations should select employees on the basis of some analysis, and then should be taught, trained and developed. Concentrate on the need of cooperation among management and labor so that all work can be done in accordance to the developed scientific principles. Scientific training of the workers so that work can be divided effectively between workers and managers with effective planning and control (Walonick n.d.). With the help of this approach CFC may also plan and control all its business operations like payroll transactions and PC Application training. The allocation of local centre managers and trainers would also be done on scientific basis. This will assist the company in making formal divisions among its workers and managers and as well as in adopting systematic procedures (Almashaqba Al-Qeed 2010). On the other hand, this approach also has some limitations like in modern time it is not very much relevant as nowadays concentration on production is replaced by people. In modern time, companies cannot use their employees just as a mean of production they have to treat their employees in a fair and imperative manner (Miner 2007). Webers Bureaucratic Approach: Bureaucratic approach was given by Max Weber in 1947. He elaborated theories given by Taylor and emphasized on the need to abbreviate diversity and uncertainty in organizations. As well, he concentrated on the establishment of clear lines of authority and control. This bureaucratic theory also stressed on the need of a hierarchical structure of power (Walonick n.d.). It assisted the businesses in identifying the significance of division of labor and specialization. In addition to this, a formal set of rules was also bounded into the hierarchy structure so that companies can effectively insure stability and uniformity (Organizational Theories n.d.). By making use of this approach CFC can easily and effectively modify its flat organizational structure that is not suitable nowadays as it is expanding its operations. With the help of bureaucratic approach, the company can significantly develop as a formal organization based on structure, specialization, certainty and stability, rationality and uniformity. This formal structure will assist the company in resolving all its present challenges and capitalizing on available opportunities. In addition to the above discussed advantages, this approach also has some limitations as it will not assist the company in the management of aspects like inflexibility, impersonality, displacement of aims, limitation of classification and self-protraction. It will bring forth a vertical organizational structure that will give rise to many levels of management. Many levels of management will increase complexity and difficulty in attaining coordination. Administrative Theory: The last significant classical theory is Administrative theory that is also known as principles of management. This theory was validated in 1930. It was developed by Fayol in 1949. This theory stressed on the development of a universal set of management principles that could be applied to all organizations (Organizational Theories n.d.). The different elements of this theory are associated to the accomplishment of tasks, principles of management, the conception of line and staff, committees and functions of management. This theory assisted in the identification of the management principles rather than personal traits. Other theorists only shared their beliefs but Fayol was first that recognized management as an ongoing process of evaluation. By making use of this theory CFC can significant attain several advantages in terms of functions of management (planning, organizing, training, commanding and coordinating), line and staff and principles of management (Sapru 2006). All these concepts will assist the company in managing its business operations, customers, stakeholders and other associates. The 14 principles of management will help the company and Nico in an effective management of its organization and its resources. The company will become able in dealing with all its existing issues related with management of operations and resources (Walonick n.d.). In addition to all these advantages, the company may also confer some disadvantages if these principles are not managed in an appropriate manner. It may increase chaos and confusion among the company and its employees. With the discussion of classical theory, it can be said that it can help CFC in the management of its organization but it is very rigid and mechanistic. In this theory, employees have minimum power over their jobs and working conditions that is not relevant with modern era. In modern era employees are given significant preferences in spite of production as until or unless they are not happy, a firm may not attain its objectives. Neoclassical Organization Theory: Neoclassical theorist stressed on the significance of individual or group behaviour and accentuated on human relations. On the basis of the Hawthorne experiments the neoclassical approach stressed on the development of social or human relationships among the operators, researchers and superiors (Organizational Theories n.d.). The considerations of this theory were more pertinent to rendering productivity rather than only making changes in working conditions. The neoclassical theorists argued that business can attain productivity increases by developing high morale. High morale is affected by the amount of individual, personal and close attention workers receive (Mirowski 1983). By making use of this theory, CFC can effectively develop its employees rather than only adopting changes in work pattern or conditions. This theory can facilitate company and Neo on concentrating on human nature aspects. With the help of this management practice, CFC will become able in establishing an informal organization structure and focussing on the development of its employees (Walonick n.d.). With the implication of this theory, Neo will become able in understanding that an employee is not a mechanical tool. An employee is a social being who have several aspirations that affect his performance and productivity. This understanding would assist Neo in developing the productivity of his employees by providing them effective opportunities and motivation. With the application of this theory Neo will also become able in understanding the importance of work group and participative management. Participative management will assist CFC in attaining all available opportunities and in expansion and resolving issues of employee dissatisfaction. Work group will assist it in deriving the benefits of synergy. In this way, this theory will substantially help CFC in the management of its employees that are most vital aspect of a business growth. In addition to above discussed advantages, this theory also has some disadvantages. The management behaviour and practices rendered by this theory sometimes may create failure as there is lack of monitoring that is vital. This theory implies for loose control over subordinates that is not applicable in present competitive environment. At some extent it is essential to monitor subordinates as otherwise they may divert from the given duties or responsibilities. Contingency Theory This theory is a kind of behavioural theory that asserts that in general there is no effective way to systematize a corporation, to direct it and undertake decisions. In spite of this, the best way to manage an organization depends upon its internal and external situation. It was developed by Chandler in 1962 and Lawrence and Lorsch in 1969. In respect to this theory different contingent approaches were developed in the late 1960 (Bacher 2007). Contingency theorists suggested that previous theories like Webers bureaucracy and Taylors scientific management had broke down because they overlooked the environment (Walonick n.d.). In modern time, management style and organizational structure of a firm is substantially influenced by its internal and external environment or contingency factors. If CFC make use of this theory can effectively resolve all its troubles related with expansion and management of its operations. An analysis of its environment will significantly help the company in its future business decisions (Organizational Theories n.d.). With an internal environment analysis, the company can easily identify the substantial reasons of its employee dissatisfaction and level of their performance. On the other hand, external environment will assist it in its future business planning and decisions. With the use of contingency theory, the company will effectively become able in managing its conflicts rather than avoiding it. In addition to these advantages, this theory also has some disadvantages like it is applicable only in a situation when organizational environment is unstable or changing (Jacques 2007). As well, this also demands management time, money, and effort so that coordination can be attained. Systems Theory This theory was suggested by Hungarian biologist Ludwig von Bertalanffy in 1928. This theory emphasised that all the elements of an organization are interconnected and if there occurs change in a variable it might affect several others also (Northouse 2009). In concern to this theory, organization is considered as open system that is continually interacting with its environment. By applying this theory CFC can effectively derive immense success. It will assist the company in shaping its reality on the basis of its actions. It will help Neo in understanding how its own actions have shaped its present position and that in turn will boost his confidence. With this, he will become able in understanding that its success is related to all its business elements (Kast Rosenzweig 1972). If it makes changes in an element it has to evaluate other elements also so that determined objective can be attained effectively (Walonick n.d.). This theory will help CFC in focussing on all its business elements rather than at a single element. Additionally, it also has disadvantages like its concept of nonlinearity adds massive complexity to understanding of organizations. Its nonlinearity introduces significant complexity and that makes it difficult to understand the relationships between variables. This may also drive CFC towards confusion so it is better to understand its affectivity so that complexity may not arise (Organizational Theories n.d.). The relationship among all its business variables needs to be identified for effective functioning. Approaches to Contemporary Issues in Management Nowadays, the new conception of management has entirely replaced the traditional perspectives of management. In present managers from all around the world are trying to seek new insights about how they can lead in a much better manner and how they can motivate, organise and manage their organisations (McKenna 2000). All these efforts of universal managers are highly affected by the contemporary issues of management confronted by them. With the increasing globalization and healthy world trade conditions, more and more companies are trying to operate at international level. All companies want to reach at the benefits of global expansion so that they can reap the existing opportunities. The effect of globalization has forced companies to move into foreign markets that in turn present several issues in front of managers in concern to management (Daft 2009). They are confronting issues like decreasing level of motivation, downsizing, managing diversity, and management of rapid change and meeting with the competing demands of all stakeholders. Similar is the situation with CFC and need to be managed effectively. All these contemporary issues in management can be resolved effectively at CFC by making use of advanced approaches towards employee motivation, management style, change management and fulfilling competing demands of all stakeholders. For motivating its employees the company can make use of approach of employee empowerment. This will develop self-leadership among CFCs employees and they will become authorized to lead others (Jacques 2007). The deliverance of authority to employees will increase their motivation towards the fulfilment of CFC goals. In addition to employee empowerment, the CFC may also make use of different types of management styles and change management approaches. Both of these will assist the company in responding to change in its internal and external environment. For managing its internal environment the company should make use of participative management style as this will assist in the development of flexible management (Holbeche 2006). It will heighten the communication among company managers and employees that in turn will increase their level of performance. The changed management approach like planned change will assist the company in dealing with its external environment and effect of globalization (Luthans 1998). Participative approach towards management and effective modes of communication will assist, CFC in significantly meeting with the competing demands of all its stakeholders. Internal and external environment analysis will assist it in understanding the needs and requirements of its customers, suppliers, employees and shareholders (Harris Hartman 2001). In this way, it can be said that in present there are various approaches that can be used by CFC for dealing with the contemporary issues of management. Evaluation of CFCs Enterprise Culture Consideration of its Operating Structure CFC is a small size firm and its enterprise culture is not as effective as it need to be in present time. The company operates in the simplest manner and does not give importance to social values of employees, associates and its stakeholders. Due to its weak enterprise culture it confronts several issues in concern to its employees, associates, stakeholders satisfaction. The company operates as a sole trader that has several advantages as well as disadvantages for it (Murray, Poole Jones 2006). The only person that owns the CFC is Neo. In this type of company structure, Neo being a sole proprietor has absolute control over his business and he is totally responsible for its management. This type of structure has little start up costs and it is elementary. All the profits made by this type of company structure are kept by Neo only and it is quite flexible as whatever changes are required can be made easily. On the other, this structure also render Neo with several disadvantages like he has to manage all business related tasks and as his business is expanding, it will become difficult for him only to manage all business operations. He is exclusively responsible for paying all debts and it is also difficult for a sole trader to raise funds for expansions (Spedding Rose 2008). With the discussion of these disadvantages of sole trading, it can be said that the CFC should make use of some other company structure. Now as company is increasing in its size and customer base than it should make use of following company structures: Limited Companies: Limited companies subsist with their own right. The companys finances are distinguished from the personal finances of their proprietors. Shareholders may be people or other companies and they are not accountable for the companys debts unless they have given guarantees. The main types of limited company are private limited companies, public limited companies and private unlimited companies (Pride, Hughes Kapoor 2009). In this type of business structure, there is limited liability. It means that each shareholder or member is liable only at the extent of the amount invested by him. This type of structure also avoids double taxation. On the other hand, it also has some limitations like restrictive transfer of ownership (Needham Dransfield 1994). Partnerships: In this type of company structure, two or more people share the risks, costs and responsibilities of business. Each associate is self-employed and enjoys a share of the profits. In this type of company structure, partners make decisions by coordinating with each other that usually results in assured success. It reduces the risk of individually running and managing a business (Spedding Rose 2008). It is a relatively simple and flexible way to manage a business. On the other hand, it also has some disadvantages like it is not essential that both the partners follow all established rules and ethics. They may take advantage of other for fulfilling their own needs. Co-operatives: It is a distinct type of business structure that is user-owned and user-controlled business that allocates margins to its users on the basis of use of patronage. This structure authorizes its users to attain ownership by patronizing the business. It also has risks like uncertainty, and follows up of established code of conduct (Pride, Hughes Kapoor 2009). With the above discussion of different types of business structures, it can be said that CFC should make use of some other operating structure in spite of sole trading. As now, the size of company is increasing in terms of its operations, customer base and overseas expansion; it is not possible for Neo only to manage each business aspect. In this situation, he should adopt some other company structure like partnership or limited company. Analysis of CFCs Organization Structure From the time of its origin, CFC is operating with flat organizational structure. In the company everything runs in a hands on manner. The company has four key staff in the centre of the company that handle management functions like finance and marketing. As well, the company also has a dedicated central IT team of three people handling the payroll service. The company is running on flat organizational structure because it feels this structure is appropriate in accordance to its small size. With the help of this flat structure the company is able in attaining effective communication among its employees and management. It also assists CFC in the development of effective team spirit, less bureaucracy and rational decision making (Furnham 2005). In addition to these advantages of flat organizational structure, the company also confronts several disadvantages like it may limit its growth and structure. Functions of an individual or department could be blurred and merge with the job roles of others as there are not any distinctions between individuals roles (Daft Marcic 2008). With the discussion of these advantages and disadvantages of flat organizational structure, it can be said that CFC should adopt some other organizational design. As now companys operations and customer base is increasing day by day and it is also planning to establish its operations in overseas locations, the company should change its old organizational structure. Subsequent are the various organizational designs that can be considered by CFC for the effective management of its new overseas ventures: Functional Structure: It is a type of departmentalization in which positions are grouped on the basis of their main functional area. In other words, in this type of structure positions are grouped into units on the basis of similarity of expertise, acquisitions and work activities (Montana Charnov 2000). It is most common method of grouping activities. CFC can also make use of this structure as it will assist it in running its overseas operations effectively. With the help of this structure, the company will become able in grouping its several employees on the basis of their functions like marketing, finance, operations, management etc. It is a logical structure and can help the company in managing its increasing size and employee base. With the help of this functional structure, Neo will effectively utilize its greater variety of skills. This structure will provide clarity to its members regarding their roles and duties and with this they will get specialization in specific business area (Drucker 2008). This role clarity and specialization will develop employees leadership skills. Divisional Structure: A divisional organizational structure is a type of departmentalization in which positions are grouped according to similarity of products, services or markets. With the help of this organizational structure, CFC can divide its complex functional units into smaller, more flexible and administrative units. The functions of its payroll departments can be classified into different divisions (Luthans 1998). This will assist the company in promoting independent and self-contained units in its overseas ventures. This can also be used for managing its increasing size and technology. Employees satisfaction level will also increase with this type of structure as they will became independent and will operate according to their own rationality in concern to given goals. Each division or unit of the company will react quickly that is vital for operating successfully in overseas ventures. In addition to this, organization and coordination will also become easy and speedy (Storey 2004). Hybrid Structure: Other substantial organization structure that can be used by CFC for managing its increasing size and customer base is hybrid structure. This structure will assist the company in adopting both the functional and divisional structure at the same level of management (Agarwal 1983). With the help of functional structure, the company will become able in deriving advantages of economies of scale, greater competence of managers and competence in resource utilization (Murphy Saal 1990). As well, with the help of divisional structure it will become able in concentrating on its services and markets. Matrix Structure: The last significant organizational structure that can be used by CFC for managing its overseas ventures is matrix organizational structure. It is type of departmentalization that superimposes a horizontal set of divisions reporting relationships onto a hierarchical functional structure. With the help of this structure the CFC can take advantages of decentralized decision making. In addition to this, it will facilitate the company in attaining strong project or product coordination (Griffin Moorhead 2009). With this structure the company will become able in quickly responding to changes and making a flexible use of human resources. With the discussion of all substantial organizational designs, it can be said that CFC can easily make use of above discussed structures. With the help of these advanced organizational designs the company will become able in managing its overseas ventures by analyzing goals, values, cultures, size, technology and tasks. Evaluation of Global Issues that affect CFC and its New Venture In the last few years, Nico has seen the evolution of outsourcing as a most important new way of doing business. He has also decided that CFC must grab this opportunity on an international scale. In this concern he has determined to open an outsourced IT support centre in the far east to take account of the lower wage structure in that part of the world. He also have plan to open an outsourced call centre of more or less 200 people working from the overseas territory on behalf of approximately 50 UK based companies. For its global ventures, Neo has discovered three countries of interest that are Vietnam, Cambodia and Philippines. Nico knows very little about these countries working practices and environment that can negatively affect its operations. For handling with these global issues, it is essential that the company take into account existing market forces, barriers to trade and related aspects. Nowadays more and more countries are adopting and signing different agreements so that they can operate without any limits or constraints in foreign locations. The concept of free economy has emerged with the evolution of aspects like protectionism, trading blocs (EU, NAFTA etc) and importation quotas and import duties. By analyzing all these aspects and benefits limitations of free market, CFC can effectively enter the selected foreign countries (Pride, Hughes Kapoor 2009). Protectionism: It is the economic policy that limits trade between states with the use of techniques like tariffs on imported goods, protective quotas and a kind of other government ordinances. These constraints in this economic policy were planned to deter imports, and preclude foreign take-over of domestic markets and companies. This policy is intimately coordinated with anti-globalization (Hill 2008). It is a contrast to free trade that is still used in some nations but is been abolishing from last several years with increasing globalization. Trade Blocs: A trade bloc is a kind of intergovernmental placement that is mostly part of a regional intergovernmental organization. With these agreements regional impediments to trade like tarif

Othello Passage :: essays research papers

Act V, Scene ii., lines 122-134 Emilia. O, who hath done this deed? Desdemona. Nobody--I myself. Farewell. Commend me to my kind lord. O, farewell! [She dies.] Othello. Why, how should she be murd'red? Emilia. Alas, who knows? Othello. You heard her say herself, it was not I. Emilia. She said so. I must needs report the truth. Othello. She's like a liar gone to burning hell! 'Twas I that killed her. Emilia. O, the more angel she, And you the blacker devil! Othello. She turned to folly, and she was a whore. Emila. Thou dost belie her, and thou art a devil. Othello. She was as false as water. Emilia. Thou art rash as fire to say That she was false. O, she was heavenly true! Othello's grief and his deep love for Desdemona led to a series of actions and dialogue located at the climax of the story. The chosen passage came near the end of this work--just after Othello smothered Desdemona with her pillow. Shakespeare, simply and probably tritely put, was a genius. His artful mastery of meter, diction, imagery, and tone is matchless and captivates interest and thought like no other. Meter in a literary work, just like all other components, can be a key factor in affecting the reader's thoughts and mood. Of course, this being Shakespeare, meter was utilized with a definite purpose. Because this portion of the play is dramatic and suspenseful, an erratic, loose structure is appropriate. The author "changed things up" and "kept the reader guessing" with regard to the structure and meter--thus causing even more suspense than what the plot had already provided. In this group of dialogue, Othello loses his usual poetic eloquence. His mental and emotional composure were compromised, thus impairing his diction. This temporary breach in character displayed his internal conflict and how it was affecting him as a person--for Othello's dignified speech, just as the way anyone speaks, was a part of him as a person. Displayed in many other works, contrasting imagery, or perhaps simply contrast in general, is present in my excerpt from Othello. For example, Emilia calls Desdemona an angel, while designating Othello a devil. Also, Othello says Desdemona was "as false as water" while, in the subsequent line Emilia accuses Othello as being "as rash as fire." By including these contrasts, Shakespeare heightened the intensity of the moment as well as expressed the mood and thoughts of the characters. There are many words that can describe the tone at this point in the play: chaotic, confused, angry, impulsive. Emilia's thought process is not so much shared by the reader as empathized by the reader--though we know what's going on, we can identify with her anger and confusion.

HYPNOSIS :: essays research papers

METHODOLOGY †¢ CASE STUDY RESEARCHES  INTERVIEWS  QUESTIONNAIRES What is Hypnosis? Hypnosis is a specific and unusual form of verbal control that apparently enables one person to control another person’s behavior, thoughts and perceptions. Examples of hypnosis: Under hypnosis, a person can be induced to bark like a dog, act like a baby, or tolerate pierced with needles. Importance of Hypnosis Hypnosis is important to psychology because it provides insights about the nature of consciousness and has applications in the fields of medicine and psychotherapy. Uses of Hypnosis Hypnosis can play a useful role in medicine, dentistry and psychotherapy. Thus, it can be used to suppress the pain of the childbirth or of having one’s teeth drilled. It is also useful in reducing the nausea caused by the drugs used in chemotherapy for cancer. Hypnosis can also be used to help people break a bad habit such as smoking. Finally, hypnosis is often used in psychotherapy to help patients discuss painful memories whose inaccessibility is impeding progress. Reasons for Hypnosis, not being used in every day life: Not all can be hypnotized The induction of hypnosis takes some time Habits reside largely in the subconscious. Willpower alone can't reach the subconscious. Hypnosis can HOW HYPNOSIS WORKS TO HELP PEOPLE QUIT SMOKING? Hypnosis can be an astonishingly powerful tool for shifting a person into becoming a nonsmoker. For some people, the results are miraculous. They emerge from their hypnosis session permanently convinced in body, mind and emotions that they will never light up a cigarette again. There is, however, a catch: the person must be fully willing to become a nonsmoker. Sometimes a prospective hypnosis client believes that the hypnotist can get him/her to quit smoking. That is not the truth. No one can help you quit something but yourself. But...if you've already made the decision to quit, what hypnosis can do is reinforce that choice, and make it much easier and more comfortable for you. DOES BEING HYPNOTIZED FEEL WEIRD? No. Most people experience hypnosis as a pleasant and normal sensation of deep relaxation. In fact, all of us go in and out of light hypnotic states every day. An example of this is daydreaming. WILL I FORGET EVERYTHING THAT HAPPENS DURING MY SESSION? Although it's possible to relax so deeply that one doesn't remember her or his hypnosis session, most people remain fully aware of all that occurs. If this is a concern for you, ask your hypnotist to suggest to you that you will remember everything that has happened--and you will.